Nobody's a Natural: Why the Journey to Excellence Never Really Ends

Nobody’s a natural. You work hard to get good and then work to get better. It’s hard to stay on top.

Paul Coffey’s words aren’t just for hockey players—they’re a wake-up call for anyone building a business. The myth of “natural talent” gets shattered quickly when you’re the one sending invoices, organizing receipts, and keeping clients happy.

In business, standing still means falling behind. Tax laws change, technology evolves, and competitors improve. The real secret isn’t talent—it’s your willingness to keep improving, one step at a time. That’s why the most successful business owners aren’t just good at what they do—they’re always getting better. Continuous improvement isn’t a buzzword; it’s your competitive advantage.